Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO


How-To Guides

Easily boost your branding and sales.

The Downtown Austin Alliance has done the homework for you.

Sidewalk Cafes

Nothing brings life to a restaurant quite like a sidewalk café. That’s why the DAA worked with the City of Austin’s Right of Way Management team and restaurateurs to help expedite the permitting process for outdoor dining. There are two types of permits – temporary and permanent.


See the DAA’s how-to guide for eligibility and steps for obtaining sidewalk café permits.

Pop-Up Stores

Want to test the downtown Austin retail waters before committing to a lease? Or are you looking to build buzz during a special event like SXSW? Try a pop-up store – a short-term shop in a currently vacant space. Here in downtown Austin, retailers can apply for a temporary change of occupancy (i.e. from restaurant to retail) for up to 90 days at a time.


Check out the DAA’s free, five-step guide to setting up your pop-up shop.

Activating a plaza

To show the downtown community how a public space can be transformed from a vacant area to a lively gathering place, the DAA organized PlazaLife in April 2012. Using Frost Bank Plaza as a test case, we solicited designers' plans and  worked with them to transform the area through lanscaping, lobby re-design, public art, inviting furniture and outdoor dining spaces, food vendors, music performances, and activities like yoga and the Imagination Playground.


We surveyed attendees to gather opinions of all PlazaLife elements and used their feedback to create a guide that gives property owners immediate steps they can follow to transform their public spaces.