Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO


Retail Services

Cultivating the right retail mix.

The Downtown Austin Alliance helps current and potential retailers maximize their success.


Looking to open a retail store in downtown Austin? Let the DAA help you find the perfect location. Our team provides you with location ideas, contacts and helps you walk through the development process once you’ve signed your lease. These services are free of charge, and we specialize in placement along Congress Avenue and Sixth Street.

We assist local, regional and national retail businesses. To receive direct services, your business must fall into one of the following retail categories: Men's & Women's Apparel, Accessories, Home Furnishings, Shoes, Furniture, Sporting Goods & Apparel, Gifts, Electronics, Bookstore, Film/Performance Theater or Live Music Venue.

Contact Molly Alexander for more information.

Click here for the Retail Redevelopment Strategy.


The DAA provides marketing education seminars and toolkits to help downtown retailers maximize the effectiveness of their campaigns. We also supplement retailers’ efforts through public relations efforts and communications tools such as our website by marketing the downtown area and its individual districts as prime shopping destinations – especially during the holidays.

Sign up for our This Week in Downtown newsletter to stay abreast of the latest educational opportunities.


The DAA continually advocates for infrastructure improvements that will contribute to a positive retail environment and enhance window merchandising. For example, we funded year-round, decorative lighting of all 136 trees along Congress Avenue. These lights will unify the Avenue visually, enhance the outdoor dining environment and provide retailers and property owners with a foundation for holiday decorations.

We also occasionally conduct merchandising seminars and consult with downtown retailers to improve their strategies. Contact Molly Alexander for more information.