Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO



Educating downtown about the issues affecting our livelihood.

The DAA gives people opportunities for discussion with and learning from key leaders.

Education Opportunities

We believe information is power, especially when it comes to planning the future of downtown Austin. The Downtown Austin Alliance gives the downtown community many opportunities to discuss important topics with local and national leaders. Also see our Plans and Reports section for other helpful educational information.



Issues & Eggs

We regularly organize and host educational breakfast meetings—dubbed “Issues and Eggs”—for the downtown community. Here are some recent topics. 

Economic VALUE of Downtown Austin

The Downtown Austin Alliance has long known that downtown Austin is the economic engine of Central Texas. To quantify its value, in 2014 we asked Joe Minicozzi of Urban3, an Asheville, N.C., consulting firm, to conduct a study of taxable value per acre across Travis County. The results included a compelling 3D model of 2013 Travis County taxable value per acre, with significant spikes downtown. Because of the density that downtown Austin has, the value of an acre in downtown is about 28 times more potent than the city and 80 times more potent than the county on average.


While it’s clear that downtown Austin is the economic driver of our region’s property tax base, there are opportunities for other centers as we develop into the compact and connected city called for in the City of Austin’s Imagine Austin Comprehensive Plan. We must make land use and transportation decisions that will sustain Austin economically so we can continue to enjoy the quality of life in this great city.


Click here for a short summary video.
Click here for presentation slides.
Click here for a video of the full presentation with slides embedded.

Shifting Gears: A roadmap to safer streets and smarter cities

The Downtown Austin Alliance hosted a standing room only crowd at Brazos Hall on October 29, 2015 at a forum featuring former New York City Transportation Commissioner and current Bloomberg Associates Principal, Janette Sadik-Khan.


The keynote speaker shared her insights and lessons learned from some of the key New York City projects she has spearheaded, including the ‘pedestrianization’ of Times Square, redesigning 2.3 miles of Broadway from Columbus Circle to Union Square, and the design and implementation of the nation’s largest bike share program.


In her remarks, Sadik-Khan explained that designing streets for more than just cars not only creates a safer environment for pedestrians, cyclists, and transit users; it is also part of an economic development strategy for cities.


The forum was held in coordination with the National Association of City Transportation Officials (NACTO) conference.



speakers bureaus

We can arrange for speakers (from the DAA or other relevant organizations) to address your group on subjects related to downtown retail, economic development, transportation, parks and open spaces, safety and maintenance, or arts and entertainment.


Annual Meeting

Each fall, we hold an annual breakfast meeting for DAA members, which includes a speaker.


2013: Bill Ghormley and Nat Welch, Innovation District: A Bold Idea for Downtown

2012: Tom Meredith, Donald Stastny, and Michael Van Valkenburgh, Waller Creek’s Potential for downtown Austin

2011: Carol Coletta, Keeping the Lead

2010: Marc Ott, A Conversation with the City Manager